Finding The Greatest Paying Affiliate Applications

Even when they eventually locate these companies, they fail to market their products in the right way thus failing even before commencing the marketing of such businesses. You can market your associate business effectively through:

websites tailored to such products

blogs filled with content relevant to the programs being marketed

writing relevant and keyword rich articles and distributing them to articles directories

contributing to forums

preparing a marketing plan and following it

Believing in yourself and your ability to succeed.

The list above is not exhaustive. You may choose to use paid options to market your highest paying affiliate programs. These options include ppc, banner ads, etc. The choice is yours.

There are only a few companies offering lucrative affiliate programs that can sustain affiliates with their commissions. Many of such programs simply provide their affiliates with the least level of help required to start them off. On the flip side, there are some of these companies offering tremendous amount of help to their affiliates.

Look for such companies and when you find them, your monthly commission income will sustain you for a long time to come. Make use of the search engines to discover these companies with world-class products and affiliate programs you can promote for your online success and sustainability.

People who are on the hunt for earning sizable amounts of money via the internet over a short time span can look into top paying affiliate marketing programs. Yes, earning big in any business venture is no mean feat and there will be tons of hurdles that will come your way. To earn big in affiliate marketing, you will need to encompass outstanding affiliate programs along with top quality traffic in order to reap in success. With loads of affiliate programs shoving for the same break, your affiliate programs need to be competent in order to stand any chance of withstanding opposition.

There are certain top paying programs that are lucrative to the root cause of profit generation and image building. To profit in large amounts, traffic generation is key and by promoting or selling free software you can do precisely that. The software market is quiet rewarding in many ways as anyone who uses a computer has to use software in one way or another. This aspect more or less guarantees software sales. With software sales, the commission is significantly superior besides you can gain a sizable reputation among techies.

Web hosting can be easily considered among the top paying affiliate programs as it can pull immense traffic. Although garnering initial success as a web hosting establishment is demanding to say the least, but when traffic does come your way, the profit can be very lucrative.

The next on the list are travel websites. With tourism being promoted by most countries, travel websites is yet another lucrative option and can be counted within the domain of top paying affiliate programs. Commission over here is in small amounts, but one can enhance their profit margins by simply selling services in volumes. Services work here on a referral basis. As and when services are sold by referral, the website or individual who refers, stands to gain a certain commission.

Other than these few programs, there are tons of other programs that can equally earn you massive profits. With the online market evolving endlessly, choosing the right affiliate programs is crucial.

It Pays to Combine Search Engine and Social Media Marketing

Search engine marketing (SEM) and social media marketing (SMM) are two of the most commonly used and cost-effective forms of Internet marketing. A system that brings you greater return on investment should never be ignored and so the companies that aim to reach the sky and make it big in the industry must combine search engine marketing and social media marketing strategies.

The mixture of these two forms of online marketing is a perfect recipe for online business success. Now a days, search engines and social media networks are two of the most widely used platforms from where you can garner as much information as you want. While search engines lead you to the most well-optimised and useful websites for your respective searches, social media networks allow you to connect with the people and businesses that you find interesting. Thus, if you want your business to become visible and reachable to your existing and potential customers, establishing a strong online presence is mandatory; and this can be achieved by merging SEM and SMM strategies together.

The cost of getting listed on the search engine result pages (SERPs) and signing up on social media networks is nominal in front of the traditional marketing costs. Moreover, the end result of online marketing is far more immediate and encouraging than the other forms. Thus, there are no two ways about the many benefits of search engine and social media marketing.

While larger organisations have been exploiting these platforms to their full potential, SMEs and freelancers are also taking this advantage of this highly beneficial opportunity. Search engine marketing strategies include search engine optimisation (SEO) and pay per click (PPC) advertising. In SEO, on-page and off-page optimisation is conducted for organic searches. PPC is paid advertising with a difference as in this form of advertising you pay when your ad is clicked and the user is directed towards your website. The primary purpose of SEM is to increase the traffic towards your website and to spread awareness about your brand so that more visitors convert into customers. SMM focuses more on building relationships and spreading awareness about your brand. By targeting and networking with the right kind of people on social media websites, companies can enhance their customer relationship management and engage users with their brands.

Some of the benefits enjoyed by business enterprises and professionals from properly integrated search engine marketing and social media marketing strategies are discussed below:

  • Prevents the scenario of ‘out of sight, out of mind’- The more people see of you online, the better it is for you, your company and your brand. Intense marketing efforts through traditional methods can have significant benefits for your business, but search engine and social media marketing can take your business’ marketing efforts to new heights. Search engine marketing and social media marketing leverage your corporate reputation and make it easy for people to know about you and contact you.
  • Saves significant amount of money and time- Online marketing is a relatively cheaper way of marketing your brand in front of a massive audience. A planned approach towards SEM and SMM can save you a lot of time and money that can be invested in other crucial areas that facilitate the company’s productivity and quality.
  • Best platform for word-of-mouth advertising- While SEM alone aims at popularising your website on the Internet, merging of SMM strategies can facilitate word-of-mouth advertising of your brand. If your brand is popular on the social media, more people will talk about you and reach your website to know more about you and your services.
  • Establishes business’ credibility and professionalism- These days it is a status symbol as well as a necessity for businesses to mark their strong presence on the Web. This is so because Internet is the number one source of information about businesses across the globe and having a search engine-friendly website and well-established social media profiles can add credibility and professional appeal to your business.

Why Day Job Killer Should Be Called Day Job Replacer Instead

Seems these days every Internet mass marketer, and their brother, has the secret ingredient or method of replacing your current day job grind with an instant, or near instant, million dollar a year from Internet sales and marketing gimmick. Well I’m here to tell you Day Job Killer is another one of those gimmicks or fads if you will. The only difference between Day Job Killer and other such Internet marketing methods is that Day Job Killer will work – for now. I’m going to divulge the truth behind it and from there let you make your own decision if you should proceed with using the methods it provides for affiliate marketing.

But first for the new people to affiliate marketing and to those of you who want to read some credibility about myself the next 5 paragraphs will be on my background and a general lesson on affiliate marketing. I will get back to Day Job Killer I promise.

Ok, so let me give you a little history on myself. I’m sure it will sound like countless others you’ve heard and maybe even close to your own story. I got my first Internet access account way back in 1991 and since then I have always thought that the Internet was going to be the advertising/sales medium to replace the traditional direct mail,newspaper,magazine methods of advertising. I still believe that, although its going to take several more years for it to happen than I thought it would initially.

Those were the days of free domain name registrations through Internic, or Network Solutions as they are called now, and anyone could register a domain name for free and have a website on that domain within minutes or hours and it was all free. I won’t go into the story of how all of that changed but lets just say that Network Solutions figured out that there was money to be made from domain name registrations and thus now you have to pay for them.

Anyway, I dabbled in setting up some websites and shopping carts, bebopped around on eBay with a few items I had to sell and actually made a little money here and there. Not much mind you but a little extra change every now and again. Along came a new concept in sales on the Internet back about 1994 or so called affiliate marketing. If you don’t know what that is its basically advertising a product for sale that you don’t own, or stock, for someone else that does for a cut, or percentage, of the sale.

This method of sales on the Internet for the average Joe grew tremendously fast. It was so successful for companies that participated that Internet websites like Commission Junction began springing up to bring Internet average Joe’s and companies together. Today there in excess of over 10,000 affiliate programs one can join and begin marketing products on the Internet.

Of course it had to happen, there came individuals out of the woodwork claiming they made millions off of affiliate marketing and was ready to divulge their secrets to all – for a price. This information came to you by varied means usually secret insider websites that you logged into or, as is most common today, an eBook about their secrets. Again another avenue for affiliate marketing sprang up for selling access to these secrets for the publishers. And you guessed it websites were created to bring these publishers and average Joes together to form alliances, or affiliate associations between themselves. The most popular for this type of affiliate referral websites today is ClickBank.

Alrighty so there you have a brief history on myself and a primer on affiliate marketing. Now lets move on to Day Job Killer and why it should be renamed Day Job Replacer.

Day Job Killer is the latest release of eBooks on using PPC (pay per click) advertising to capitalize on affiliate marketing. The book is written by Chris McNeeney who also wrote “Affiliate Project X” back in Oct of 2006 and “Adwords Miracle” the year before. When his eBook APX came out it was a smash success among affiliate marketers because it revived a new way of using AdWords to promote affiliate product sales.

For the bulk of this report I will focus on the one technique in Day Job Killer known as “Direct Linking X”. I will do this primarily because: A) It is the ONE method in Day Job Killer that the average Joe can implement right away B) It is the easiest of the methods to start with and see results C) I have actual personal proof of the results of using it.

Altogether there are 6 different techniques revealed in Day Job Killer. All of them require cash and time to implement. The techniques are described as being nasty,ruthless and to be quite honest some of them do require a degree of “take no prisoners” attitude towards PPC advertsing.

Direct Linking X is or should be part two of Chris’s Affiliate Project X eBook. Actually it is a revamped method of performing the GoogleCash method of PPC that Google banned some time ago. This method puts a spin on it in that you link directly to affiliate partners such as Wal-Mart, Amazon, and Target product pages.

As I mentioned of the methods revealed in Day Job Killer this is the only method the average Joe can participate in right away. But be fore warned even this method is not for the truly dedicated to succeeding and absolutely requires research and cash investment into PPC.

Basically you find high ticket items on your affiliate partner’s products list and create PPC ads to promote them while collecting a commission for each sale. The explanation of how to implement Direct Linking X give clear examples of what grabs attention in these ads and will garner higher click through ratios.

The problem is while one could setup a couple of test ads fairly quickly to really employ this method of PPC and affiliate marketing you will need to devote a significant amount of time into research for the ads. Thus Day Job Killer becomes Day Job Replacer as you find more and more of your time being invested into implementing the methods in the eBook. And this is the easiest one to do. The other methods described in the eBook such as “The Leveler” could require a week or more of research just to get started and then the constant staying at the process to stay in the game.

OK so I promised results of how well Direct Linking X performed for me so here it is in all of its glory or lack of. I followed the advice to a “T” in the method and chose two ads to run. Both of them were Amazon products, both of them according Amazon’s Hot Sellers page were hot products in their categories. One was a Weber Smoker/Grill and the other was a hiking boot made by Rocket Dog.

I setup the two ads exactly as described in Day Job Killer and turned the AdWords campaign loose on Google. Both ads I started out at 80 cents each to garner high position for the first day and then lowered the bid price the second day to 20 cents. The Weber ad received 4582 views or impressions and 109 clicks about a 2.39% CTR. Out of this I made one sale for a grand total of $8.20 in affiliate commission. These 109 clicks cost me $26 in AdWords advertsing expenses so as you can see I lost on that campaign. The Rocket Dog ad performed about the same and had zero sales so I totally lost all of my ad dollars on that campaign.

Now some will argue that I picked the wrong items to market or that my ads were not effective enough, but I beg to differ. A 2.39% CTR is excellent for such a targeted specific ad usually you are doing good if you can get around a 1% CTR. So in essence what I’m saying here is that you really need to pick and choose which products to market and they had better be high end products that pay a healthy commission. Dealing with Amazon you can get anywhere from a 4% to 10% commission so you really have to be on your toes to find a really hot product that will sell easily. Also you need to do what they call “split testing” ads which in essence means creating various ads for the same product and seeing which ones perform best. I haven’t gotten to that point yet. I just started with Day Job Killer a few days agao so I am really still on a learning curve with it as well.

This all of course adds to credit to my statement that Day Job Killer should be renamed Day Job Replacer. It is not a method of setting up ads and letting them run on auto-pilot and sit back and collect great financial rewards. It is in essence another job for you to work at and invest time into.

The biggest problem I have with Day Job Killer is that now that over 10,000 people have bought the eBook the methods will get exploited over and over again and the GoogleCash slap (banning of ad types) will in no doubt be around the corner. So Day Job Killer and its methods are what I like to call FAD marketing, here today and gone tomorrow. Another problem is that you are not building up a long term income strategy plan. Once the methods get banned the cash flow ends abruptly and you will have to scramble to replace the income.

So to sum it up do I recommend Day Job Killer? Yes and No. Yes, if you want some excellent PPC marketing strategies to experiment and work with that will eventually make you some extra cash and maybe a lot of it if you happen to hit upon a highly profitable product thats not over marketed already. No if you are looking for any kind of long term return on your investment of time and money. Day Job Killer brings several new strategies to light on PPC advertsing but is not for the faint of heart when it comes to time and money investment.

If you have bought Day Job Killer and want to make things a little easier on your self I have a video and an Excel spreadsheet that will help creating your Amazon affiliate links and PPC ads easier. It is called The Day Job Killer Success Kit [http://www.daelectronics.com/djk/day_job_killer_success_kit.html]. It comes with 2 videos that further explain Direct Linking X method and shows how it should be done, an example of the type of ads to run in PPC advertsing campaigns, and the Excel spreadsheet for creating the ad contents. Its an excellent addition to the eBook since it does show you exactly how to use Direct Linking X by example.

Selecting a Limo for Your Wedding Day

Your wedding day is coming up and you want to enjoy it in every way possible. After all, you have been looking forward to this day for quite some time! It is a day for dreams, elegance and traveling in style! In order to do this, you need to ride in a limo (short for limousine) on the day for your nuptials. Every limousine company is not made exactly the same nor does every one operate exactly the same way.

When you are in the process of looking for a wedding day limo, do not just think about what the car looks like but how safe it is as well. You should also bear this basic rule in mind: concern yourself about the limousine service before you start worrying about the appearance of the luxurious vehicle and the features that it has to offer.

The car may be what you are excited about but what needs to garner your attention the most in this regard is the owners, managers and chauffeurs that you will be dealing with in terms of the rental. To have the absolute best transportation experience you could possibly have on one of the happiest days of your life, you need to focus in on pertinent questions to ask of the owners or operators of the limo rental business.

Where then should you start with your questioning? The most logical place to start is to find out if the company is licensed in the state you live in. A reputable limousine rental company will have the correct licensing. Ask for the state license number of the company in order to verify the required information. Having a proper license means that the business has the insurance that it is supposed to have. It also means that the company has vetted the chauffeurs it hires which is important.

You need to find out how long the limo company has been in business. The longer the company has been around, the easier it will be to do a background check on. You can browse through public records that can be found through the Better Business Bureau and licensing agencies. Ask the company for references that you can check out. A legitimate company should have no problem at all giving you the references you are seeking.

Seeing the limousines that the business rents out is always a good idea. Ask if it is possible to take a look at the cars. A good business should allow a prospective customer to take a look at the business and also the vehicles before they place an order. In particular you need to ensure that all of the rentals limos are well maintained. When you ask to see the cars this makes it impossible for the operator or manager to just show you the best of the lot.

What fees you will be charged is very important. There is the quoted rental rate but in some cases there are other fees that are charged as well. For example if any extras come with the rental then you may have to pay more. It is pertinent that all expenses are disclosed from the very beginning.

The Reason Why Paying For A Higher Priced Article Writing Service Makes Good Business Sense

Allow me to read your mind. You are reading this because you KNOW you need to start marketing your business with quality content, but either don’t want to create it yourself OR don’t have the time to create it yourself.

Okay, maybe I am way off or maybe I am way on. Regardless of how you found yourself here, the fact remains that 1) You need relevant, quality and engaging content on a regular basis and 2) You need to focus your efforts on other areas of your business to help it grow.

Well, the good news is that you can address both of the issues mentioned above by utilizing an article writing service. However, not all writing services are created equally.

You see, with larger services you will find that the costs may be cheaper, but you may not be able to get the same writer EVERY time. Why is this a big deal? For starters, just think about it. Writers have a voice all their own and it comes through in their writing. If you got a piece that garnered tons of attention and new subscribers, then hit your readers with another writer, then you may find people asking what happened.

Or worse, they won’t even ask, they’ll just unsubscribe.

With a smaller service, say a one man shop or individual freelance writer you will get the SAME voice EVERY time, BUT you can expect to pay a bit more. Sometimes double or triple or more than you may be willing to pay.

I won’t get into specifics about how higher priced writers produce better work, because this is not always the case, BUT if you think abut it logically it would make sense that you get what you pay for.

Imagine if you were paid $100 to do one job at work, while someone was paid the same amount to do 10 different things at work. Chances are good that the person, in this case you, working on ONE thing would produce something MUCH better than someone having to work on several other things.

Make sense?

Okay, if it didn’t then think of it this way. You pay someone $100 to write ONE 1,000 word article that needs to be delivered at the end of the day. You pay someone else $100 to write TEN 1,000 word articles that needs to be delivered at the end of the day.

Can you see where I am going with this?

The higher priced writer will have MORE time to research, MORE time to write, MORE time to edit, take a break, then go back and reread and rework it to make it EVEN better.

The other person, on the other hand will be scrambling to get piece after piece after piece done to be able to make that deadline. At one point, that person may throw his or her hands in the air and say, “This one is good enough, gotta move on to the next one.”

This is PROBABLY not the line of thinking you want your writer to have. And believe me when I say it WILL show. Seriously.

The only time you may be able to get away with finding a writer who will deliver high quality work at a lower rate is when he or she is just starting out, and trust me when I say that those rates won’t last very long. As soon as the word gets out or they get enough clients to be able to raise their rates, then they won’t be writing for peanuts any longer.

I can already hear your arguments in my head “Yeah, sure, you’re just saying that because you want to convince me that paying more money is worth it.”

Well, at this point if I haven’t convinced you, then I’m not sure what else to say. It really just makes good business sense to find someone who produces quality work. After all, that content will be representing you and your business. If you aren’t willing to invest in your business, then perhaps you may want to look into going back to a regular job.

Brutal, yeah, I know. But as I always tell my friends “A good friend tells you what you WANT to hear, BUT a great friend tells you what you NEED to hear.”

Don’t skimp on your content. Either do a quality job and write it yourself OR find someone who can produce the kind of quality that you need.

Garnering Traffic Online – Why Use Twitter For Business?

If you own business, whether it is a new business or a business that has been around for a long time, you will know that marketing your business is very important if you want it to survive. There is no business in the world that can survive without some sort of marketing. In the older days there was word of mouth, and almost all business depended on their loyal customers and clients to tell the people they knew about a certain business.

New Method of Marketing:
This type of marketing was very effective and did the job for almost all of the businesses around. Then, a few years later, came newspapers, and people started using those as a marketing tool, and then came the radio and that become a marketing tool and then after that came the TV and that too became a marketing tool. After all of the changes in the marketing arena word of mouth fell away, and people were paying to get word of their business out to the general public, and other people stopped talking about great service they got at places.

Marketing Cost Effectively!
However, word of mouth marketing has made its way back on the scene, in a way. This has come about with a brand new marketing tool, and probably the biggest marketing tool that mankind has ever seen -the internet. There are many different types of ways to market your business on the internet. Yes, you do get the paid ways, and many people are using these ways to get their messages out, but word of mouth has made it back through social networking websites. Take Twitter as an example, it has not been around for a very long time, but it has helped many people market their company at no cost, and all they needed to do is sign up to get a profile.

Social Networking and Marketing:
With most social networking websites, like Facebook for example, you need to have people on your profile in order for them to see what you are doing. However, with twitter, if you made your profile public, anybody searching the network with a keyword that relates to your blog will be able to see what you are up to.

Marketing For Your Business:
This is why so many businesses have started using this method of advertising. Say you sell houses in the US and want people to visit your site. All you need to do is join Twitter, make your profile public and start tweeting with keywords you think people will type into the search function of the Twitter site, like House for Sale. Once people find your tweet, they find your site and you start getting more traffic at your official website because of the Twitter blogging network. The more people that find your blog, the more potential traffic you get.

Low Thyroid Levels And A Free Test You Don’t Need To Pay For

With Low Thyroid Levels, no honest progress is made not including the open mind of discovery. A clever Russian expression is accepting as true everything but confirm it. Are you prepared?

The deep pot hole in your smooth ride to diagnosis is the gold standard of thyroid diagnosis, the TSH blood test. It is the one test most often used. I believe you will be missed and suffer significantly longer if you trust only it.

Herein is a pathway you can add more authentication to your alleged low thyroid diagnosis. It will rule it out. It will warn you that is an effective indicator of low thyroid levels. Its philosophy are well recognized by world published Dr Omura at Columbia University Medical School. To be clear, this is a combination of lots of authors and presented here for your deliberation. Ready? No Pain now. No expense. To proceed, bunch up your fingers on your left hand and place the 5-bunched tips 2 inches higher than your belly button. Keep them there for the duration of the whole test. This will make the test more accurate.

Write the word shame on a 3×5 card and turn it down on the table face down. Now note the word God on another card. Turn it face down. Write the word low thyroid on a card and turn it face down. Write the word malaria on a card and turn it face down. By now you should have 5 or 6 cards to “try with” Okay? Now remain standing with your feet close together. Pick up a card and place it at the base of your neck. Close your eyes and check which way you tilt, (Forward or back) keep with me now. Review the piece of paper and comprehend what it says. If you chose the card “shame” and you leaned rearward then you distinguish that the statement-card disrupts you. If the statement “God” caused you to you hunch, then everything explicitly honorable and powerful will incite you to lean forward. Now for the body muscle trial, be accepting this works rather well. Its secret is that it will disturb your body balancing or sturdiness when things are put into its field. Deposit anything in the field namely unhealthful and you will sway to the rear. Even if you just put the name on paper. BUT if you laugh please progress on. I don’t want you to lose a chance to garner a fair diagnosis… Try this, test a pouch of aspartame. Investigate some strong substance… don’t hurt yourself. You will realize bad things force you sway backward. Now put out some blank cards. Put the title low thyroid on one and turn it face down. Put the designation high thyroid levels on a new card and turn it face down. Stick malaria on a card as well as shame and a million dollars. Now choose one card. Don’t scan. Situate it at the starting point of the neck. Close your eyes. Situate your feet close together and wait. Inquire you slant back or to the fore. Then examine every card. Test every piece of paper. So how about the low thyroid card? Did you teeter backward? In that case you in all probability have more heavyweight verification you are low thyroid. Believe me If you swayed backward you should suppose you are low thyroid. Carry on amassing confirmation.

Practice makes perfect. Get familiar here with test. It can help you to see if this food is beneficial for you or it the deodorant you wear unbalance you. Test your coffee and some green tea. Sway forward it is probably good for you… Sway back well you know….

Well, so to assess the conditions we are going to apply what is called kinesiology. This is regularly referred to as the muscle test. So bear the card with malaria printed on it and fix it close to the navel. If you lean forward then that means you do not have malaria. If you lean backwards, then that measures that you do. This is a high-quality reference to support that this check works. I do not recognize how but it is the most perfect examination I have ever used to date. So now do this with the piece of paper that says Low Thyroid Levels and do the same check. This will signal whether your Thyroid Levels are not optimal for your body.

If the body temp is 97 F or below for 10 days you have low thyroid operation according to Dr Broda Barnes and his oceans of study linking low thyroid levels. He found no correlation concerning the TSH and further blood tests involving the body temp. So is your way of thinking still available? Lend it a go.

Has it occurred to you to put to the test the expressions “I necessitate natural thyroid supplements?” and “I necessitate more Iodine?” Supplementing Iodine with any thyroid treatment is unconditionally a necessity. Do talk about this with a medical practitioner who is acquainted with its application. (The body sway experiment or Kinesiology) I expect it foolhardy to poll a reverend regarding meditation, or perhaps not.

Students – Modern Day Stress, Pressures of Students in Daily Life!

Although it may seem that gifted students are lucky to have been bestowed with intellect and talent, such a classification can come with problems of its own. In fact, gifted students can experience high levels of stress to excel at everything they do.

Because of their gifts, gifted students also tend to be more perceptive than other children when it comes to picking up on environmental cues, so they may be more sensitive to judgments from others (both real and perceived), as well as sometimes feel overloaded and overwhelmed by information. A lifetime of high expectations can lead gifted students to be extremely hard on themselves as they strive for increasingly higher standards and packed schedules.

Gifted students are usually placed in school environments that are filled with pressure. Although students often need these accelerated tracks to keep them from getting bored in school, the demands of both the coursework and the environment of other gifted students can cause a great deal of stress. Children may work so hard to keep up (and stay ahead) that they begin to burn out from stress-which can be a dangerous state, both physically and mentally. Stress can create a vicious cycle, as it is more difficult to concentrate and pay attention when stressed, so students may experience low performance, leading them to be even harder on themselves. Be on the lookout for significant changes in behavior that indicate burnout and stress, such as:

Physical symptoms that are often related to stress, such as stomachaches, backaches, and headaches. Other physical symptoms of stress and burnout can include frequent colds and other minor illnesses, and nervous behaviors, such as tics, stuttering, pulling out hair, or skin-picking.

Negativity or resentment towards school in a child who used to be generally happy or excited about learning.

Difficulty sleeping, fatigue, or low energy. (Please note that changes in sleeping patterns are a normal part of adolescence, as teenagers tend to prefer to stay up later and sleep later, so tiredness is often a normal part of the life of an adolescent who has a tendency to stay up very late, and then has to be at school very early in the morning.) Concern should arise when children are exhibiting sleeping difficulties without other explanations, or are consistently losing sleep due to worry about excelling in school.

Extreme irritability, moodiness, insecurity, inability to make decisions, and/or overreaction in the face of events that the child was previously able to handle.

Acting out through destructive or aggressive behaviors

Self-medication with alcohol or drugs.

Some parents may read the list above and feel that all of the points describe behaviors of the typical adolescent. The key in recognizing stress and burnout is to notice major changes in behavior that persist for more than a few weeks, and that seem to be more extreme than other children of the same age.

Parents can help students who are experiencing stress and burnout by trying some of the following ideas:

Put the focus back on effort, rather than innate talent. Gifted children are often very used to excelling (and therefore garnering a lot of praise) without having to put in a lot of work. When they are faced with tasks that require a lot of time in order to succeed, gifted children may feel that they have hit the limits of their ability, and experience stress as a result. Help them be realistic in terms of their expectations for the relationship between time invested and results.

Sometimes gifted children who are grouped together can engage in intense competition. Do not get involved in this competition by comparing your child to others. Make sure that your child knows that you appreciate his uniqueness by supporting the path that he wants to take, even if it is not the most prestigious one.

Consider limiting the number of accelerated classes and/or extracurricular activities that your student can be involved in. Help students find activities outside of school where the focus is on enjoyment, not for the purpose of eventually filling out a college application. Make sure children have outlets for self-expression in an area that they enjoy, through activities such as writing, art, music or physical activity. Try to provide opportunities for unstructured time engaged in such activities; otherwise, lessons or clubs may feel like one more source of pressure.

Make sure that gifted students know that even if they feel burned out or disillusioned about school, they still need to be polite to teachers. Many gifted students are taught that they are as smart (or smarter) than adults, and therefore have the right to question and/or mistreat those that they feel are being unfair or giving them “busy work.” Talk to children about making choices on what assignments to work on when prioritizing, but also help them understand that they have to accept the consequences of their choices. Teach them how to stand up for themselves and question by being assertive without being rude or disrespectful.

It Pays to Combine Search Engine and Social Media Marketing

Search engine marketing (SEM) and social media marketing (SMM) are two of the most commonly used and cost-effective forms of Internet marketing. A system that brings you greater return on investment should never be ignored and so the companies that aim to reach the sky and make it big in the industry must combine search engine marketing and social media marketing strategies.

The mixture of these two forms of online marketing is a perfect recipe for online business success. Now a days, search engines and social media networks are two of the most widely used platforms from where you can garner as much information as you want. While search engines lead you to the most well-optimised and useful websites for your respective searches, social media networks allow you to connect with the people and businesses that you find interesting. Thus, if you want your business to become visible and reachable to your existing and potential customers, establishing a strong online presence is mandatory; and this can be achieved by merging SEM and SMM strategies together.

The cost of getting listed on the search engine result pages (SERPs) and signing up on social media networks is nominal in front of the traditional marketing costs. Moreover, the end result of online marketing is far more immediate and encouraging than the other forms. Thus, there are no two ways about the many benefits of search engine and social media marketing.

While larger organisations have been exploiting these platforms to their full potential, SMEs and freelancers are also taking this advantage of this highly beneficial opportunity. Search engine marketing strategies include search engine optimisation (SEO) and pay per click (PPC) advertising. In SEO, on-page and off-page optimisation is conducted for organic searches. PPC is paid advertising with a difference as in this form of advertising you pay when your ad is clicked and the user is directed towards your website. The primary purpose of SEM is to increase the traffic towards your website and to spread awareness about your brand so that more visitors convert into customers. SMM focuses more on building relationships and spreading awareness about your brand. By targeting and networking with the right kind of people on social media websites, companies can enhance their customer relationship management and engage users with their brands.

Some of the benefits enjoyed by business enterprises and professionals from properly integrated search engine marketing and social media marketing strategies are discussed below:

Prevents the scenario of ÔéČout of sight, out of mind’- The more people see of you online, the better it is for you, your company and your brand. Intense marketing efforts through traditional methods can have significant benefits for your business, but search engine and social media marketing can take your business’ marketing efforts to new heights. Search engine marketing and social media marketing leverage your corporate reputation and make it easy for people to know about you and contact you.

Saves significant amount of money and time- Online marketing is a relatively cheaper way of marketing your brand in front of a massive audience. A planned approach towards SEM and SMM can save you a lot of time and money that can be invested in other crucial areas that facilitate the company’s productivity and quality.

Best platform for word-of-mouth advertising- While SEM alone aims at popularising your website on the Internet, merging of SMM strategies can facilitate word-of-mouth advertising of your brand. If your brand is popular on the social media, more people will talk about you and reach your website to know more about you and your services.

Establishes business’ credibility and professionalism- These days it is a status symbol as well as a necessity for businesses to mark their strong presence on the Web. This is so because Internet is the number one source of information about businesses across the globe and having a search engine-friendly website and well-established social media profiles can add credibility and professional appeal to your business.

Doing Business During a Recession

It has be a few years since we went through a recession. According to some economist it has been since 2001 that we have enjoyed a recession. It might be a good time for a refresher course in how to do business during a recession.

There are a few key points to consider during tough economic times. Some have to do with common sense, which is always in short supply during a crisis. Others have to do with things that slip our minds and things we simply forget about until they come up again.

Customers, Shoppers and Buyers become more Cautious

The squeeze of every economic slowdown and recession is first felt by the consumer. They will know of a problem long before any government economist will admit that there is a problem.

Energy prices rise, food prices rise and pay days don’t. In the case where there is a commission based job in the household the paycheck may even take a dip during slow economic times. Combined with the rise in energy and food prices this puts a terrible squeeze on the household budget.

Therefore, your customer is going to spend less simply because they have less to spend. Be aware of this in your marketing and you can still garner your share of their spendable income.

Know your Strengths and Capitalize on them

If you are a casual dining restaurant that has a menu with items priced under $10 now is not the time to introduce your new, higher priced menu. Save that for when your customers have more spendable income and can afford to pay more to eat out.

Your mission during tough times is to survive like anyone else. Take a look at your menu. Find the high profit items on your menu and feature them in your advertising. Also know what your most popular items are and help people to know that you have them. Do you have a sign board outside of your restaurant? If so, use these items as your daily specials and price them right for your customers.

Be Smart with your Purchases

A very wise businessman taught me that there are 2 ways to make money when you sell something. Obviously, you make money on the difference between your cost and the selling price. However, what most people don’t realize is that you made money when you bought the item if you paid less for it.

Now is the time to comparison shop. Now is the time that you might pick up a new vendor or 2 through comparing what you are doing now and the other options that are available to you.

You have to understand that tough economic times reach way up the food chain. Your vendors are also having to scramble to do business. They too will be looking at how to continue selling during a recession. Being competitively priced is going to be one way that they survive. It is not wrong to competitively shop and force your vendors to cut prices in order to keep your business.

You should also take a look at what you can do yourself that you once hired out. For instance, there are probably maintenance items that you might have hired out that you could do yourself if you put your mind to it. Washing windows, plunging a toilet or maintaining equipment are all examples of things you might once have hired out that you now must do for yourself. Don’t hire an electrician to change a light bulb and don’t call a technician to replace a printer on your poit of sale system.

Be sure to use the Internet and search engines to help locate better pricing and help maintaining equipment. There are thousands of resources on the Internet that can help with better prices on inventory items, do-it-yourself help sites and even sites to buy equipment at drastically reduced prices.

Be smart in all aspects of your business and you will survive this recession.